I’ve written about industry trends, AI, quoting speed, and agent insights in past newsletters… but somehow, I’ve never shared the full story of Appulate itself.
To keep the story balanced—and not just from the perspective of someone who’s been part of the journey—I asked ChatGPT to help me shape this one. So here it is: the story of how Appulate quietly became one of the most trusted names in insurance tech.
🚀 Appulate Was Doing "Insurtech" Before It Had a Name
The term "insurtech" didn’t gain traction until around 2015—a full decade after Appulate was already digitizing insurance workflows.
From the very beginning, Appulate focused on:
✔ Digitizing the ACORD form process
✔ Bridging systems with structured data
✔ Creating a shared platform for agents, MGAs, and carriers
Appulate wasn’t trying to disrupt the industry—we were just trying to make it work better.
📈 What We’re Doing Now
Fast forward to 2025, and Appulate is still quietly powering one of the most widely used distribution platforms in insurance.
Appulate's mission hasn’t changed:
Make it easier to quote, submit, and connect.
Want to connect in person?
Or meet us at ITC Vegas (Booth 424) and Guidewire Connections.
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