--- title: Flow Specialty Partners with Appulate to Scale Specialty Insurance Distribution description: Flow Specialty partners with Appulate to enhance specialty insurance distribution, leveraging AI and expert brokers for tailored cyber coverage to SMEs. image: https://blog.appulate.com/hubfs/appulate%20x%20flow.png --- [Skip to content](https://blog.appulate.com/flow-press-release#main-content) [![Blog SVG](https://blog.appulate.com/hubfs/Blog%20SVG.svg "Blog SVG")](https://newblog.appulate.com/blog) [Book A Demo](https://info.appulate.com/schedule-a-demo) [All posts](https://blog.appulate.com/all) March 25, 2025 # Flow Specialty Partners with Appulate to Scale Specialty Insurance Distribution By  [Elliott Pickett](https://blog.appulate.com/author/elliott-pickett)  ·  1 minute read *Westlake Village, CA– January 29, 2025, 11:00 am (ET)-* Flow Specialty, a leading wholesale brokerage of specialty commercial insurance in executive liability, has announced its collaborative partnership with Appulate, the premier digital distribution platform for P&C insurance. Flow Specialty enables agents who use the Appulate platform to connect with highly rated cyber carriers while receiving best-in-class service, insights, and recommendations from expert brokers. Traditionally, small and medium businesses have unique coverage needs but struggle to get attention from expert brokers. This is because, historically, wholesale brokers have been forced to prioritize large deals that yield high commission dollars, leaving very little time and attention for SMEs.  Flow has been able to solve this with a system of AI agents that specialize in responsibilities and tasks across the quoting process. As a result, Flow’s wholesale brokers gain the leverage they need to bring attention to every submission on their desks.  This hybrid model of AI agents and human brokers is a paradigm shift for wholesale distribution. With extra sets of digital hands helping to identify markets, assemble customized quote comparisons, and deliver tailored recommendations with in-depth quote analyses, Flow makes white glove service accessible to all businesses, without losing the human touch. Retail agents who use Appulate can access the best carriers, quick turnaround times, deep analysis of quotes, and insightful coverage comparison, all within the Appulate platform. This partnership democratizes access to tailored cyber coverage, ensuring every business, including SMEs, is aptly covered. **About Flow** Founded in 2021, headquartered in California, and backed by top-tier venture capital, Flow Specialty is redefining the model for Wholesale Specialty Insurance. Flow's expert brokers are backed by an insurance-first AI engine, making it possible to scale white glove, enterprise-grade service to every submission — no matter the premium. Flow’s Platformless AI approach is scaling service without compromising trust and expertise ***Visit Flow at*** [***www.flowspecialty.com***](https://d1082g04.na1.hubspotlinks.com/Ctc/W2+113/d1082g04/VV_d_R40klb6N2mjh-fv-nDvW72Qs8N5rmzskN9cd5H23qn9gW6N1vHY6lZ3lhW5Jcrz028Tf7_W3RY4xZ5YCTyVW9cSHF41zyGrPW7RWjl931WcT-W14B_H43HBNyVW627H7g6jjLdYN8J7QhBdZwrnW9kg4D-2HztT9V5kP4v44MQhtW3-FXFY7ypWldW1LL99G8z31yjW1Ndw3s1QN9yvW3v4RVM4n5hWNV78q7w8NsVd-N53qRxbKp1CJW8dHMjj4X9ycDW2860R99hdwzcN3xpgF121ZWdW7JHttK6dNSsjW5dy03z6MqPK8W2NNC0F3xK4_5N7jqbKPlKH1Pf9czmkz04)   **About Appulate** As the leader in Insurtech for over two decades, Appulate has been transforming the way more than 250,000+ agents generate quotes, expand their business, and communicate with markets. Powering the digital transformation of insurance by bringing together the insured, agent, wholesale broker, MGA, and carrier on a single “point of sale” platform designed to expedite the rate, quote, and bind process for property and casualty risks. As the fastest-growing technology company in the insurance industry, Appulate presents a combination of outstanding service, advanced technology, and high-value proposition. By streamlining business processes through innovation and bridging data across agency management systems Appulate has been recognized by key analysts for its contribution to cost savings. ***Visit Appulate at*** [***www.appulate.com***](https://d1082g04.na1.hubspotlinks.com/Ctc/W2+113/d1082g04/VV_d_R40klb6N2mjh-fv-nDvW72Qs8N5rmzskN9cd5H23qn9gW6N1vHY6lZ3mCW6GxYTB3yGkYKW7S0wy74p2MDmW98Nh7v7Qdf1ZW668xKM9j1x7NN87PNcsHhNpPW2JfxB78V95DtW22JyWg37jch2N1LRJ8Lzbg6rW3jrg8X1tKtWpVMQz9n7NPG0-W8j5XHn3V6W_8W6QBW0C2RVjDwW3yJvcY3027_YN4MZSXX1Hw-RW1YqYZd7Xpc_8W6ljhQ_6M16SXW2Ssy5P1mxG-BW97YybD3zl7T5W6xrXv793wTpwN63Vk71XTCN6W2P9z7k7DS983W1pxs2f8Ydcf0f4mB65204) Share [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.appulate.com/flow-press-release) [Share this page on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.appulate.com/flow-press-release) [Share this page on Twitter](https://twitter.com/intent/tweet?url=https://blog.appulate.com/flow-press-release) [Share this page on Pinterest](http://pinterest.com/pin/create/link/?url=https://blog.appulate.com/flow-press-release) [Share this page on Email](mailto:?body=https://blog.appulate.com/flow-press-release) ## Related posts [![](https://blog.appulate.com/hubfs/appulate%20x%20snydersp.png)](https://blog.appulate.com/snyder-specialty-llc-press-release) [Press Releases](https://blog.appulate.com/tag/press-releases) ### [Snyder Specialty LLC Press Release](https://blog.appulate.com/snyder-specialty-llc-press-release) [![Appulate Partners with AllDigital Specialty to Facilitate Digital Network Expansion](https://blog.appulate.com/hubfs/raw_assets/public/blog-post-appulate/images/img-blog-card-default.png)](https://blog.appulate.com/appulate-partners-with-alldigital-specialty-to-facilitate-digital-network-expansion) [Press Releases](https://blog.appulate.com/tag/press-releases) ### [Appulate Partners with AllDigital Specialty to Facilitate Digital Network Expansion](https://blog.appulate.com/appulate-partners-with-alldigital-specialty-to-facilitate-digital-network-expansion) [![](https://blog.appulate.com/hubfs/appulate%20x%20tokio%20.png)](https://blog.appulate.com/tokio-marine-hcc-partners-with-appulate) [Press Releases](https://blog.appulate.com/tag/press-releases) ### [Tokio Marine HCC Partners with Appulate in Historic Next Step for Specialty Insurance](https://blog.appulate.com/tokio-marine-hcc-partners-with-appulate) [![Appulate Logo](https://blog.appulate.com/hubfs/Blog%20SVG-1.svg "Appulate Logo")](http://appulate.com) [facebook-f icon](https://www.facebook.com/Appulate) [Follow us on LinkedIn](https://www.linkedin.com/company/appulate-inc/) [Follow us on 𝕏](https://twitter.com/Appulate/) [Follow us on YouTube](https://www.youtube.com/@Appulate) **About** [Home](https://appulate.com/?browse) [Appulate 101](https://info.appulate.com/tutorial) [Contact](https://info.appulate.com/schedule-a-demo) **Resources** [Market Directory](https://appulate.com/market-directory) [Help Center](https://help.appulate.com/en/knowledge) [Sign In](https://appulate.com/signin) © 2005-2026 APPULATE INC. ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "Elliott Pickett" ], "url" : "https://blog.appulate.com/author/elliott-pickett" }, "datePublished" : "2025-01-29T18:59:00+0000", "description" : "Flow Specialty partners with Appulate to enhance specialty insurance distribution, leveraging AI and expert brokers for tailored cyber coverage to SMEs.", "headline" : "Flow Specialty Partners with Appulate to Scale Specialty Insurance Distribution", "image" : "https://8526506.fs1.hubspotusercontent-na1.net/hubfs/8526506/appulate%20x%20flow.png", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://8526506.fs1.hubspotusercontent-na1.net/hubfs/8526506/Blog%20SVG-1.svg" }, "name" : "Appulate Inc." }, "url" : "https://blog.appulate.com/flow-press-release" } ```