Businesses often use the information collected from surveys, feedback forms, or even follow-up calls to determine what is necessary to improve their customer experience. In the insurance industry, our most effective method to improve customer experiences depends heavily on the data that we receive from agents, clients, and other industry professionals. In this article, we will outline the types of data that can be used to enhance customer experiences, the best methods to collect and analyze data within the industry, and how to improve your insurance technology to provide an enhanced customer experience. Read more